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indycar.com - 26 days ago

Indycar - Official Website

indycar.com (more) Indycar - Official Website

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16thandgeorgetown.blogspot.com - 27 days ago

New IZOD Indy Clothing Line

— 16thandgeorgetown.blogspot.com — Last season IZOD and the Indianapolis Motor Speedway/IZOD Indycar Series teamed up to produce an unprecedented clothing... line. Now with the Title sponsorship announcement, IZOD is getting ready to role out the new Spring 2010 line. Here's a sneak peak: 1961 Bowes Seal Fast Car (A.J. Foyt)  ... (more) New IZOD Indy Clothing Line

IndyCar

Indianapolis Motor Speedway

Mark Donohue

Comments vote downundo vote up 16thandgeorgetown posted 27 days agoposted this

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16thandgeorgetown.blogspot.com - 24 days ago

IZOD Indycar Series Gear Now Available

— 16thandgeorgetown.blogspot.com — Although the vintage IZOD Indy 500 shirts from the last post won't be available until 2010, the... IZOD Indycar Series is beginning to roll out their newly branded clothing. 2010 "Don't Blink" IZOD Indycar Series 2-sided Tee 2010 "Don't Blink" IZOD Indycar Series One Fit Cap (Same one that ... (more) IZOD Indycar Series Gear Now Available

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Open Paddock:  IndyCar – IZOD Becomes Title Sponsor

JP's Indycar Blog:  Searching for the Whitespace…

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Anybody been to http://www.Izod.com lately? They seems like they've ramped up there Indycar Series exposure already. 27 days ago

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IndyCar – IZOD Becomes Title Sponsor
Open Paddock — ... recently was that IZOD was being sought after to be the title sponsor for 2010 and beyond, and that they were close to inking a deal. Call me a skeptic, but I wasn’t buying it. Sure, I believed that the league was working towards a deal, but I wasn’t going to be convinced that the deal was going to happen until I saw the press release. Well, there hasn’t been a press release yet, that will come in an announcement at the Speedway on Thursday, but we now have the next best thing: word from ...

Searching for the Whitespace…
JP's Indycar Blog — ... BUT Just because you are targeting a certain audience, does not mean your product is going to be found by that audience or greeted with receptivity. And this is where Izod Steps in. Hit the site (www.izod.com) look at the models. Who are their customers??? Looks to me to be the Whitespace audience the league is seeking. Izod introduces IndyCar to its existing clientele and by its endorsement says "Hey this is good - really good stuff". That group, if they stick, will be an audience that other sponsors may want to tap into. Products like Premium ...

IndyCar – Mutoh to Stay, NHL to Field Three Cars
Open Paddock — ... , who has a personal services agreement with the new title sponsor IZOD , is close to a deal to drive for Andretti Green Racing. Its obvious that TK, Danica, and Marco aren’t going anywhere, which leaves my man Hideki Mutoh on the outside. Curt’s Pit Pass article at the Indianapolis Star mentions, amongst many other things, that Hideki will likely drive for Newman-Haas-Lanigan Racing along side Graham and Alex “Pink” Lloyd. Ryan Hunter-Reay didn’t try to stop speculation he is on the verge of signing with Andretti; Hideki Mutoh and his Formula Dream sponsorship appear to ...